Agenda

WHY ATTEND THE WORKSHOP on October 1:
Go beyond inspiration and put behavioural science into practice.

In this exclusive 4-hour workshop, Richard Shotton will guide participants through live experiments, iconic brand cases and hands-on working sessions designed to improve pricing, messaging, trust, perceived value and conversion.

Participants will leave with practical frameworks and actionable ideas they can apply immediately to real marketing challenges.

WHY ATTEND THE CONFERENCE on October 2:
Discover the invisible forces shaping consumer decisions today.

Hear from leading international experts and practitioners as they reveal how behavioural science can strengthen trust, influence choice and improve marketing effectiveness across messaging, pricing, customer experience and conversion.

Participants will gain fresh perspectives, proven frameworks and practical ideas they can apply across the entire customer journey.