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Thank you for your Participation
Save the Date: Wednesday 6 October 2027

Athens


From Consumer Decisions to Better Business Results

The Consumer Behaviour Conference 2026 brought together leading international experts in behavioural science and some of Greece’s most experienced market researchers and business professionals to explore one fundamental question: what really drives consumer decisions?

Across two days of keynotes, research insights, practical case studies and an in-depth workshop, the conference moved beyond what consumers say they want to uncover the biases, contextual cues and behavioural principles that shape what they actually choose. From pricing, persuasion and brand messaging to AI, customer experience, conversion and retail media, attendees gained practical frameworks for understanding behaviour and applying behavioural science to real business challenges.

The key takeaway was clear: better business results start with a better understanding of how people really make decisions.


Consumer Behaviour Conference 2026! Check here.

AGENDA

SPEAKERS

PHOTOS
Meet the Consumer Behaviour Conference 2026

Speakers


Relive the Highlights of Consumer Behaviour Conference 2026


Consumer Behaviour Conference 2026 / Exclusive Workshop


Insights from Our 2026 Speakers


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Register your interest to get early access to ticket offers and explore sponsorship opportunities.





Who Will Be There


An audience of professionals responsible for shaping decisions and driving growth.
  • CMOs & Marketing Directors
  • Media & Advertising Decision-Makers
  • Heads of Digital, Performance & Growth
  • Sales & Commercial Leaders
  • E-commerce & Conversion Specialists
  • Media Planners & Account Directors
  • Customer Experience & CRM Professionals
  • Brand Strategists & Creative Leads

Expect to Meet


  • Senior decision-makers from leading brands across industries
  • Professionals shaping strategy, budgets and business growth
  • Teams focused on conversion, customer experience and revenue performance
  • Agencies and consultants shaping strategy for top clients

Reasons to Sponsor


By sponsoring the Consumer Behaviour Conference, your company aligns with a premium, pioneering event that is focused on what truly drives business growth: consumer behaviour.


  • BRAND LEADERSHIP
  • TARGETED VISIBILITY
  • LEAD GENERATION & BUSINESS IMPACT
  • CONTENT & COMMUNITY VALUE
BRAND LEADERSHIP
  • Position your company as a leader in understanding and influencing behaviour
  • Showcase expertise in turning behavioural insights into measurable business results
TARGETED VISIBILITY
  • Gain exposure to senior decision-makers across marketing, sales, e-commerce and customer experience
  • Connect with professionals responsible for strategy, budgets and growth
LEAD GENERATION & BUSINESS IMPACT
  • Engage with a highly qualified audience actively seeking better ways to influence consumer behaviour and drive performance
  • Build meaningful relationships that translate into real commercial opportunities
CONTENT & COMMUNITY VALUE
  • Align your brand with a conference built on substance, credibility and practical value
  • Benefit from a 360° communication strategy across digital and on-site touchpoints



Testimonials





Sponsor


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Venue Sponsor


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Η Telekom Academy, μέλος του Ομίλου ΟΤΕ, παρέχει πρωτοποριακές εκπαιδευτικές υπηρεσίες που συμβάλλουν στην επαγγελματική και προσωπική ανάπτυξη του εκπαιδευόμενου. Όραμά της η δημιουργία μιας μεγάλης κοινότητας “ανήσυχων” ανθρώπων που ονειρεύονται έναν επιχειρηματικό κόσμο με χαρούμενους εργαζόμενους και ευτυχισμένους πελάτες. Με κύρια δραστηριότητα το business training, η Telekom Academy σχεδιάζει και υλοποιεί υψηλού επιπέδου εκπαιδεύσεις προσωπικής ανάπτυξης και τεχνολογιών πληροφορικής και επικοινωνιών (ICT), καλύπτοντας ευρεία θεματολογία και συμβάλλοντας στην εξέλιξη στελεχών και επιχειρήσεων. Αξιοποιώντας την πολυετή εμπειρία της στο customer experience, η Telekom Academy παρέχει σειρά επαγγελματικών εκπαιδεύσεων προσωπικής ανάπτυξης με βάση τη φιλοσοφία Love2Learn, μια διαφορετική εκπαιδευτική προσέγγιση βασισμένη στις βιωματικές ασκήσεις, το δημιουργικό παιχνίδι και τις τέχνες, με στόχο την εξέλιξη του εκπαιδευόμενου σε επαγγελματικό και προσωπικό επίπεδο. Η Telekom Academy αποτελεί πιστοποιημένο συνεργάτη εκπαίδευσης των μεγαλύτερων διεθνών φορέων και ινστιτούτων τεχνολογίας, όπως η AWS, η Cisco, η SAP, η Oracle, η Microsoft, η SAS κ.α.. Στις σύγχρονες εγκαταστάσεις της Telekom Academy παρέχονται υπηρεσίες φιλοξενίας εκδηλώσεων με ευελιξία και λειτουργικότητα, μετουσιώνοντας στην πράξη την εμπειρία της στο customer experience.


Catering Services


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Audiovisual Support


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Language Accessibility Sponsor


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Official Publication


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Contact Us


Tickets
Emmanouela Tourna, T: +30 217 7776 222, E: etourna@boussias.com
 
Sponsorships
Iliana Kerpou, T: +30 217 7776 193, E: ikerpou@boussias.com
 
Content
Dannos Tsakalos, Τ: +30 217 7776 151, E: dtsakalos@boussias.com
 
General Inquiries
Boussias Events, Ε: wecare.events@boussias.com

Boussias Events

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