The Invisible Forces Behind Every ‘Yes’
October 1-2, 2026
OTEAcademy
Why do some brands win customers effortlessly while others fight for attention and struggle to convert? The truth is that, despite the explosion of data and targeting tools, a critical question remains unanswered: what actually drives consumer decisions?
The problem is not a lack of data. It’s a lack of understanding of how choices are really made. Customers don’t decide rationally. Their behaviour is shaped by invisible forces; biases, context, perception and subtle cues that influence what people notice, trust and ultimately choose.
At the Consumer Behaviour Conference, you will learn how to influence behaviour where it matters most: across pricing, conversion, brand messaging and customer experience. Not in theory, but through practical frameworks you can apply immediately to drive business growth.
Stop optimizing campaigns. Start influencing behaviour.
Choose the experience that fits your role.
Whether you’re looking for the full Executive experience, a Professional pass or conference access only, there’s a ticket designed for you.
- Executive Ticket – €590
- Professional Ticket – €440
- Conference Ticket – €290
P.S. Secure your spot today.
Don’t miss out!
Secure your place at the conference today and take advantage of the 15% Super Early Bird discount – available only until July 24th.
Seats are limited, so don’t wait. Be part of the event for professionals across marketing, sales, e-commerce and customer experience who want to shape decisions based on how consumers actually choose.
Hacking the Human Mind for Better Marketing
Exclusive Workshop with Richard Shotton
October 1, 2026
Join an exclusive, hands-on workshop with Richard Shotton, best-selling author and one of the most influential voices in behavioural science globally.
This half-day session goes beyond theory, showing how behavioural principles can be applied directly to pricing, messaging and conversion.
Through real case studies and interactive working sessions, you will learn how to influence behaviour at every key moment: from first impression to final action.
You will leave with:
- Practical ideas to increase demand and conversion
- Proven techniques to shape perception and willingness to pay
- A clear framework to apply behavioural insights to your own business
Limited seats available. Participation requires a Professional or Executive Pass.
What to Expect
A conference designed for professionals who want to move from insight to action.
- Practical frameworks grounded in behavioural science, ready to apply across marketing, sales and customer experience
- Real-world case studies showing how brands influence consumer behaviour and drive measurable growth
- Actionable sessions on pricing, conversion, messaging and customer experience
- Clear connection to business impact, not just theory or inspiration
- High-value networking with professionals facing similar growth and decision-making challenges
This is not another marketing conference about tools and tactics. It’s about understanding what actually drives consumer behaviour and how to influence it.
Key Topics to be Addressed
- How Decisions Really Happen
Why people don’t decide rationally and what actually drives their choices - Biases, Nudges & Behavioural Triggers
How to influence decisions through subtle cues, nudges and behavioural principles - Trust, Perception & Influence
What makes people believe, remember and act. And why trust is now the ultimate conversion driver - Pricing, Value & Willingness to Pay
How to shape perceived value and drive purchase decisions without relying on discounts - From Insight to Action
How to apply behavioural science across marketing, sales, e-commerce and customer experience to drive measurable growth
Speakers
Who Will Be There
An audience of professionals responsible for shaping decisions and driving growth.
- CMOs & Marketing Directors
- Media & Advertising Decision-Makers
- Heads of Digital, Performance & Growth
- Sales & Commercial Leaders
- E-commerce & Conversion Specialists
- Media Planners & Account Directors
- Customer Experience & CRM Professionals
- Brand Strategists & Creative Leads
Expect to Meet
- Senior decision-makers from leading brands across industries
- Professionals shaping strategy, budgets and business growth
- Teams focused on conversion, customer experience and revenue performance
- Agencies and consultants shaping strategy for top clients
Reasons to Sponsor
By sponsoring the Consumer Behaviour Conference, your company aligns with a premium, pioneering event that is focused on what truly drives business growth: consumer behaviour.
- BRAND LEADERSHIP
- TARGETED VISIBILITY
- LEAD GENERATION & BUSINESS IMPACT
- CONTENT & COMMUNITY VALUE
- Position your company as a leader in understanding and influencing behaviour
- Showcase expertise in turning behavioural insights into measurable business results
- Gain exposure to senior decision-makers across marketing, sales, e-commerce and customer experience
- Connect with professionals responsible for strategy, budgets and growth
- Engage with a highly qualified audience actively seeking better ways to influence consumer behaviour and drive performance
- Build meaningful relationships that translate into real commercial opportunities
- Align your brand with a conference built on substance, credibility and practical value
- Benefit from a 360° communication strategy across digital and on-site touchpoints
Express Your Interest
Official Publication
