2026

Presentations

The Invisible Forces Behind Every ‘Yes’


““Beyond Value: The Search for Reassurance””

Eleni Pipiligka, Customer Success Team Leader Greece | Strategic Analytics & Insights, NielsenIQ
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“When Everything Looks the Same, What Wins?”

Katerina Moshandreou, Account Director, Focus Bari S.A
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“Beyond Consumer Trends: Emotion and The Human Need for Belonging”

Vangelis Foskolos, Retail Sales & Insights Director, Circana
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“Chosen or Skipped: The New Reality of Brand Decisions”

Lela Charavgi, Head Of Business Development & Marketing, Kantar
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““The Bias Blind Spot: How AI Nudges Our Thinking at Work””

Katerina Karagianni, UX/CX Consultant & Researcher
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““Making AI Work Better with Behavioural Science””

Richard Shotton, Applied Behavioral Scientist & Bestselling Author of The Choice Factory
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““Before the ‘Yes’: Using AI to Map the Competitive Signals That Shape Choice””

Sissy Theofanopoulou, Marketing Instructor, the Institute of Communication | Author
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“Warning: This Will Nudge You: How marketers use Behavioural Science to persuade (and how you can too)”

Phill Agnew, Behavioral Marketer & Host of the UK’s #1 Marketing Podcast
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“5 Lies People Tell Today (& the Brain Science to Beat Them)”

Nancy Harhut, Behavioral Science Strategist & Award-Winning Author
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“Trust Is the New Conversion Rate: How decisions are shaped in a post-funnel world”

Talia Wolf, Emotional Targeting & Conversion Optimization Expert
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“Negotiating When You Have Nothing to Give Away: What Marketers Can Learn from Hostage Negotiators”

Nigel Taberner, Former Hostage Negotiator & Elite Influence Expert
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