Eleni Pipiligka

Eleni Pipiligka has more than 20 years of experience in Market Research, Strategic Insights and Customer Success, helping multinational clients translate complex data into clear strategic direction. She has a strong background in quantitative research, consumer behaviour analysis, reputation and campaign evaluation, as well as market performance measurement across multiple sectors.

Throughout her career, she has led insight functions, designed research methodologies and built long-term advisory partnerships that support both operational and executive decision-making. She holds a BSc in Communication & Mass Media from the University of Athens and an MSc in Politics & Government in the European Union from the London School of Economics.

Presentation Title:
“Beyond Value: The Search for Reassurance”

In a climate of economic uncertainty and limited optimism about the future, Greek consumers are becoming more cautious and deliberate in their purchasing decisions.

Price still matters, but it is no longer enough on its own. Consumers are comparing options more carefully, researching before they buy and looking for clear proof that a purchase will deliver genuine value.

This presentation will explore how trust and reassurance are becoming critical drivers of consumer choice, and what brands and retailers can do to reduce uncertainty, strengthen confidence and ultimately earn consumer preference.