Talia Wolf

Talia Wolf is a globally recognized conversion optimization expert, author, and the CEO of GetUplift, the CRO agency and training space high-growth brands turn to when they want to optimize their funnels and create customer experiences people love to convert to.

With a strong customer-first approach, Talia combines behavioral psychology, qualitative research, and data-driven insights to help brands move beyond tactics and into meaningful optimization. She is the creator of the Emotional Targeting Framework™, a methodology that aligns messaging, UX, and conversion strategy with the real motivations and decision drivers of customers—resulting in higher conversions and sustainable ROI.

A highly sought-after keynote speaker, Talia has been invited to speak on hundreds of international stages, including Google, MozCon, FWD by Mailchimp, Growth Marketing Summit, Product Hackers Conference, SMX, and SearchLove. She is widely recognized as one of the most influential experts in conversion optimization and is also one of the most popular speakers in the history of the e-Commerce Conference, known for her practical, inspiring, and customer-centric perspective.

Keynote Title:
Trust Is the New Conversion Rate: How decisions are shaped in a post-funnel world

More tools. More data. More tactics. Yet influencing decisions has never been harder.
The way buyers make decisions online has fundamentally changed, but human psychology hasn’t.

While marketers race to adapt to AI, LLMs, automation, and endless optimization tactics, most brand strategies still ignore the one thing that has always driven consumer behavior: Emotion.

In this session, Talia Wolf explores what the modern decision journey actually looks like, where buying decisions are really made, what LLMs are saying about your brand, and why understanding human behaviour matters more than ever in an AI-driven world.

You will learn how to align your strategy with the psychology behind decision-making, so you can stop guessing and start creating experiences that truly resonate.

You’ll walk away knowing how to:
- Pinpoint where your audience’s buying decisions actually happen
- Decode the emotional drivers behind modern consumer behavior
- Understand why psychology outlasts platforms, trends, and tactics
- Build an optimization strategy that drives real, scalable growth