Vangelis Foskolos

Data does not simply tell stories—it shapes the future of retail and the commercial strategies of tomorrow.

With experience at the intersection of sales, marketing and insights, across both agencies and brands, Vangelis brings a well-rounded perspective on the consumer goods landscape and purchasing behaviour in modern retail.

Today, he leads the Retail vertical at Circana Greece, helping businesses turn insights into action and navigate an era of constant transformation with greater confidence and clarity.

Presentation Title:
"Beyond Consumer Trends: Emotion and The Human Need for Belonging"

While brands chase the latest consumer trends, the strongest drivers of demand remain deeply human: emotion and belonging. From wellness and nostalgia to generational spending patterns, this session reveals how consumers increasingly choose brands that help them express who they are and where they belong.