Nancy Harhut

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist.

She and her teams have won over 200 awards for B2C and B2B marketing effectiveness, for clients such as Dell, Sheraton, Tripadvisor, and more. She is the author of the award-winning book, “Using Behavioral Science in Marketing, Drive Customer Action and Loyalty by Prompting Instinctive Responses.”

Keynote Title:
"5 Lies People Tell Today (& the Brain Science to Beat Them)"

You want people to engage with your marketing. But science reveals that your customers and prospects are often on autopilot. They don’t “make” decisions; they default to automatic, reflexive, hardwired responses.

The problem? People usually don’t realize that they do this. So, when you ask them about their behavior, they can’t explain it. They tell you things about what they do and what they want that simply are not true. And their insistence compromises the effectiveness of your marketing.

Discover the 5 most common lies customers tell today—and the brain science backed ways to counteract those lies. Jammed with new insights and in-market examples, this keynote presentation reveals exactly how to avoid critical messaging mistakes, so you can trigger the buyer behavior you need.

Don’t do what people say they want. Do what science shows will work.

VIP Session Title:
"VIP Insights into Purchasing and Pricing: What Brain Science Reveals"

In this exclusive, closed-door session with keynote presenter Nancy Harhut, dive deeper into behavioral science and its impact on when people buy and how they react to prices. Discover additional disconnects between what people say and what they do. And gain proven, brain science backed tactics that help you increase sales.

Through a guided exercise, you will also identify areas in your specific business where you can effectively apply behavioral science tactics to increase engagement and response, so you can walk away with a clear, actionable plan to instantly improve your ROI.

Limited seats available for the VIP Session. Participation requires an Executive Pass.