Giorgos Alexakis

Giorgos is Media & Performance Marketing Director at Kotsovolos, Greece’s leading consumer electronics retailer, where he leads the unified media and performance marketing strategy across Greece and Cyprus.

With over a decade of experience across retail, consumer electronics and telecommunications, he focuses on connecting media investment with business growth, profitability and measurable commercial impact. His work spans 360° media strategy, performance marketing, marketing effectiveness, data and measurement, with a strong focus on building more integrated and accountable approaches to marketing.

At Kotsovolos, he works across brand and performance, combining traditional and digital media with data, technology and analytics to improve decision-making and effectiveness. He is also involved in the development of Kotsovolos’ retail media proposition, AdPoints, exploring how retailers can create greater value for both consumers and brands by connecting physical stores, digital touchpoints, customer data and media.

He is particularly interested in how the changing consumer journey, the rise of retail media, and advances in data and AI are reshaping the relationship between brands, retailers and consumers.

Fireside Chat Title:
"Retail Media: Where Advertising Meets the Moment of Decision”

Retail Media brings advertising closer than ever to the point of purchase. But what changes when brands and retailers can engage consumers within the very environment where choices are being made?

Thanos Troupkos, Managing Director at AdLink, and Giorgos Alexakis, Media & Performance Marketing Director at Kotsovolos, discuss with Robert Pefanis how Retail Media can connect media, shopper data and commercial objectives, the value it creates for both brands and retailers, and what it takes to evolve from just another advertising channel into a powerful tool for influencing the moment of decision.