Thanos Troupkos

Thanos Troupkos is a retail media and advertising technology executive specializing in data-driven growth, commerce marketing and omnichannel activation. As former Head of Marketing at Kotsovolos, he led brand marketing, product marketing and the development of one of Greece’s most advanced retail media capabilities.
Today, as Managing Director of AdLink, he connects retailers, publishers and brands through a unified flow that transforms data, media and technology into measurable business impact.

Fireside Chat Title:
"Retail Media: Where Advertising Meets the Moment of Decision”

Retail Media brings advertising closer than ever to the point of purchase. But what changes when brands and retailers can engage consumers within the very environment where choices are being made?

Thanos Troupkos, Managing Director at AdLink, and Giorgos Alexakis, Media & Performance Marketing Director at Kotsovolos, discuss with Robert Pefanis how Retail Media can connect media, shopper data and commercial objectives, the value it creates for both brands and retailers, and what it takes to evolve from just another advertising channel into a powerful tool for influencing the moment of decision.